Re: [iwar] PRIVACY Forum Digest V10 #04 (fwd)

From: Tony Bartoletti (azb@llnl.gov)
Date: 2001-06-11 13:31:18


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From: Tony Bartoletti <azb@llnl.gov>
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Date: Mon, 11 Jun 2001 13:31:18 -0700
Reply-To: iwar@yahoogroups.com
Subject: Re: [iwar] PRIVACY Forum Digest V10 #04 (fwd)
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At 11:46 AM 6/11/01 -0700, I wrote:

>"Perception Management" (definitely an IWAR topic), is obviously a major
>tool in the battles over privacy.

Related to privacy, I just read a NY Times front page column about how 
cable and satellite broadcasters expect, by next year, to begin targeting 
commercials to each home, based upon the perceived age, race, ethnicity or 
viewing habits of that household.  Neighbors might watch the same TV 
program, but see different commercials.  The article gave examples such as 
high-income families seeing ads for Nordstroms, while less-off families see 
Walmart ads.

Something about this doesn't sit right with me.

Aside from privacy, this seems to effect a strange and additional force of 
balkanization of the society.  And moreover, it adds to the trend that "we 
know what you want", rather than allowing the receiving party to decide and 
select.

Sorry if this diverges from IWAR a bit.

___tony___


Tony Bartoletti 925-422-3881 <azb@llnl.gov>
Information Operations, Warfare and Assurance Center
Lawrence Livermore National Laboratory
Livermore, CA 94551-9900





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