Return-Path: <sentto-279987-4896-1025031739-fc=all.net@returns.groups.yahoo.com> Delivered-To: fc@all.net Received: from 204.181.12.215 [204.181.12.215] by localhost with POP3 (fetchmail-5.7.4) for fc@localhost (single-drop); Tue, 25 Jun 2002 12:04:09 -0700 (PDT) Received: (qmail 16485 invoked by uid 510); 25 Jun 2002 19:02:11 -0000 Received: from n17.grp.scd.yahoo.com (66.218.66.72) by all.net with SMTP; 25 Jun 2002 19:02:11 -0000 X-eGroups-Return: sentto-279987-4896-1025031739-fc=all.net@returns.groups.yahoo.com Received: from [66.218.66.97] by n17.grp.scd.yahoo.com with NNFMP; 25 Jun 2002 19:02:19 -0000 X-Sender: cpreston@gci.net X-Apparently-To: iwar@yahoogroups.com Received: (EGP: mail-8_0_3_2); 25 Jun 2002 19:02:18 -0000 Received: (qmail 65782 invoked from network); 25 Jun 2002 19:02:18 -0000 Received: from unknown (66.218.66.217) by m14.grp.scd.yahoo.com with QMQP; 25 Jun 2002 19:02:18 -0000 Received: from unknown (HELO mta-1.gci.net) (208.138.130.82) by mta2.grp.scd.yahoo.com with SMTP; 25 Jun 2002 19:02:17 -0000 Received: from mmp-2.gci.net ([208.138.130.81]) by mta-1.gci.net (Netscape Messaging Server 4.15) with ESMTP id GY9ZES00.UBF for <iwar@yahoogroups.com>; Tue, 25 Jun 2002 10:59:16 -0800 Received: from graywolf3.gci.net ([24.237.10.246]) by mmp-2.gci.net (Netscape Messaging Server 4.15) with ESMTP id GY9ZER00.I3L for <iwar@yahoogroups.com>; Tue, 25 Jun 2002 10:59:15 -0800 Message-Id: <5.1.0.14.2.20020625082053.02c2de48@127.0.0.1> X-Sender: cpreston@mail.gci.net@127.0.0.1 X-Mailer: QUALCOMM Windows Eudora Version 5.1 To: iwar@yahoogroups.com X-eGroups-From: Charles Preston <cpreston@gci.net> From: Charles Preston <cpreston@sinbad.net> X-Yahoo-Profile: cpreston_2000 Mailing-List: list iwar@yahoogroups.com; contact iwar-owner@yahoogroups.com Delivered-To: mailing list iwar@yahoogroups.com Precedence: bulk List-Unsubscribe: <mailto:iwar-unsubscribe@yahoogroups.com> Date: Tue, 25 Jun 2002 10:59:11 -0800 Subject: [iwar] Re: The Fake Persuaders Reply-To: iwar@yahoogroups.com Content-Type: text/plain; charset=US-ASCII Content-Transfer-Encoding: 7bit X-Spam-Status: No, hits=2.8 required=5.0 tests=RISK_FREE,FREE_MONEY,SUPERLONG_LINE version=2.20 X-Spam-Level: ** Deception and the networked society Vernor Vinge is a well-known (and entertaining) science fiction author who has written novels including the uses of deception in a networked society. One of his books, a classic work, is "True Names". It has been out of print and in print, alternating, for several years now. A more recent book, "Fire Upon the Deep" has deception woven into the story. Example from Note 387: "Sometimes terror and pain are not the best levers; deception, when it works, is the most elegant and the least expensive manipulation of all." cmp -------------------------------- The Fake Persuaders George Monbiot Tuesday May 14, 2002 The Guardian Corporations are inventing people to rubbish their opponents on the internet Persuasion works best when it's invisible. The most effective marketing worms its way into our consciousness, leaving intact the perception that we have reached our opinions and made our choices independently. As old as humankind itself, over the past few years this approach has been refined, with the help of the internet, into a technique called "viral marketing". Last month, the viruses appear to have murdered their host. One of the world's foremost scientific journals was persuaded to do something it had never done before, and retract a paper it had published. While, in the past, companies have created fake citizens' groups to campaign in favour of trashing forests or polluting rivers, now they create fake citizens. Messages purporting to come from disinterested punters are planted on listservers at critical moments, disseminating misleading information in the hope of recruiting real people to the cause. ------------------------ Yahoo! Groups Sponsor ---------------------~--> Free $5 Love Reading Risk Free! http://us.click.yahoo.com/3PCXaC/PfREAA/Ey.GAA/kgFolB/TM ---------------------------------------------------------------------~-> ------------------ http://all.net/ Your use of Yahoo! Groups is subject to http://docs.yahoo.com/info/terms/
This archive was generated by hypermail 2.1.2 : 2003-08-24 02:46:33 PDT