Return-Path: <sentto-279987-5128-1028691961-fc=all.net@returns.groups.yahoo.com> Delivered-To: fc@all.net Received: from 204.181.12.215 [204.181.12.215] by localhost with POP3 (fetchmail-5.7.4) for fc@localhost (single-drop); Tue, 06 Aug 2002 20:47:08 -0700 (PDT) Received: (qmail 4780 invoked by uid 510); 7 Aug 2002 03:44:46 -0000 Received: from n25.grp.scd.yahoo.com (66.218.66.81) by all.net with SMTP; 7 Aug 2002 03:44:46 -0000 X-eGroups-Return: sentto-279987-5128-1028691961-fc=all.net@returns.groups.yahoo.com Received: from [66.218.67.195] by n25.grp.scd.yahoo.com with NNFMP; 07 Aug 2002 03:46:01 -0000 X-Sender: fc@red.all.net X-Apparently-To: iwar@onelist.com Received: (EGP: mail-8_0_7_4); 7 Aug 2002 03:46:01 -0000 Received: (qmail 58136 invoked from network); 7 Aug 2002 03:46:01 -0000 Received: from unknown (66.218.66.217) by m2.grp.scd.yahoo.com with QMQP; 7 Aug 2002 03:46:01 -0000 Received: from unknown (HELO red.all.net) (12.232.72.152) by mta2.grp.scd.yahoo.com with SMTP; 7 Aug 2002 03:46:01 -0000 Received: (from fc@localhost) by red.all.net (8.11.2/8.11.2) id g773kCD24758 for iwar@onelist.com; Tue, 6 Aug 2002 20:46:12 -0700 Message-Id: <200208070346.g773kCD24758@red.all.net> To: iwar@onelist.com (Information Warfare Mailing List) Organization: I'm not allowed to say X-Mailer: don't even ask X-Mailer: ELM [version 2.5 PL3] From: Fred Cohen <fc@all.net> X-Yahoo-Profile: fcallnet Mailing-List: list iwar@yahoogroups.com; contact iwar-owner@yahoogroups.com Delivered-To: mailing list iwar@yahoogroups.com Precedence: bulk List-Unsubscribe: <mailto:iwar-unsubscribe@yahoogroups.com> Date: Tue, 6 Aug 2002 20:46:12 -0700 (PDT) Subject: [iwar] [fc:MBA.students.learn.the.art.of.corporate.spying] Reply-To: iwar@yahoogroups.com Content-Type: text/plain; charset=US-ASCII Content-Transfer-Encoding: 7bit X-Spam-Status: No, hits=3.2 required=5.0 tests=RISK_FREE,FREE_MONEY,DIFFERENT_REPLY_TO version=2.20 X-Spam-Level: *** MBA students learn the art of corporate spying By MARCI ELLIOTT Scripps Howard News Service August 06, 2002 <a href="http://www.knoxstudio.com/shns/story.cfm?pk=BIZINTELLIGENCE-08-06-02&cat=FF">http://www.knoxstudio.com/shns/story.cfm?pk=BIZINTELLIGENCE-08-06-02&cat=FF> Businesses spying on other businesses. What a concept. And what a time to be learning such a thing. MBA students at International College in Naples, Fla., are learning how to do it the right way - and legally. Best of all, they learned enough to apply their new skills to their own businesses. Even the legendary James Bond, Secret Agent 007 in the popular film series, could learn from this class, college officials say. The course, called "Seminar in Business Intelligence," is taught online to graduate students in the master of business administration program. It was designed to explore economic espionage and methods to protect an organization's secrets, and even the course number couldn't be more appropriate: GEB6-007. The initial offering has been so popular it's being offered again in the fall semester, which begins Sept. 9. Some students who already graduated came back just to take the course, said Frederick Nerone, dean of International College's School of Business, who developed and teaches the course. Nerone said students in the course rave about it. "Some of the key factors are just knowing how to research a company and how to make phone calls and contacts to dig out the information I need," said Jerry Brooks, who's halfway through the MBA program. "There's a tremendous amount of information available - resources I didn't even know existed. With the Internet, it's readily available at your fingertips." But Brooks, controller for Southeastern Carwash Systems in Fort Myers, Fla., cautioned there's so much information out there, it could easily become overwhelming. "It's best to pinpoint exactly what you're looking for," Brooks said. "This has been a great course. I highly recommend it for anybody - not just for the techniques you learn, but for the knowledge you gain from it." Nerone said he came up with the idea for the online course after reading some books about business and economic espionage, specifically "Spooked" by Marc Barry and "Sticky Fingers" by Steven Fink. Businesses spying on other businesses is nothing new, Nerone said. Companies have done it for decades - from "shoppers" hired to compare prices at discount giants Kmart and Wal-Mart to the top floors of global conglomerates in New York City. "What we're teaching is perfectly legal," said Nerone. "I don't want our students to go away from this course with the idea that they're going to be strategic cowboys. And I don't want them going to jail - but I do want them to have competitive dominance." Linda Jackson of Naples, another MBA student in the program, is taking the Seminar in Business Intelligence to help in her job as manager of inventory and purchasing for a high-tech company. It's already paying off - and it's a lot of fun, said Jackson. "I've been in purchasing 14 years, mostly in Chicago, and I've always trained my staff to be careful with callers for information," she said. "More than anything, this course has given me more skills to dig into the Web. I've learned things I never expected to be there." ------------------------ Yahoo! Groups Sponsor ---------------------~--> Free $5 Love Reading Risk Free! http://us.click.yahoo.com/09Lw8C/PfREAA/Ey.GAA/kgFolB/TM ---------------------------------------------------------------------~-> ------------------ http://all.net/ Your use of Yahoo! Groups is subject to http://docs.yahoo.com/info/terms/
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